OpenAds is an onchain advertising network built on Arc, using digital dollars as the currency for campaign budgets and participant rewards.
Advertisers can launch one campaign across three distribution channels:
Website owners can monetize their traffic, creators and communities can earn by distributing campaigns, and users can earn stablecoins for giving their attention and visiting advertised products.
OpenAds is designed around a simple idea: attention has value, and the people who create traffic, distribution, and attention should be able to participate in that value.
For advertisers, OpenAds provides multiple ways to reach users through a single campaign and digital-dollar budget. For publishers and participants, it creates a direct, stablecoin-based monetization layer without relying on traditional banking payout rails.
OpenAds is currently live on Arc and is open to advertisers, websites, creators, communities, and users.
Advertisers fund campaigns with stablecoins and reach people through website placements, creator distribution, and rewarded traffic. OpenAds gives teams multiple ways to distribute one campaign while keeping campaign budgets and participant payouts in digital dollars.
Website owners can connect their sites to OpenAds, display approved campaigns, and earn stablecoins from viewable ad impressions. OpenAds gives publishers a simple way to turn existing website traffic into onchain revenue.
Creators and communities can choose campaigns relevant to their audiences, share tracked campaign links, and earn digital dollars when they bring qualified visitors. Advertisers gain distribution through real communities and existing audiences.
Users can choose campaigns, view ads, visit advertised products, and earn stablecoins after completing the required experience. Advertisers gain intentional product discovery while users participate directly in the value created by their attention.
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