Penrose Partners

In May 2025, Bermuda’s capital city of Hamilton hosted the inaugural Digital Finance Forum, organized by Penrose Partners and SALT with support from the Government of Bermuda. The highlight was Community Day, where 400+ residents received $100 in USDC through Coinbase Wallet and spent it with eight local vendors in a first-of-its-kind, fully compliant activation. Backed by Coinbase, NEAR Foundation, and 30+ global sponsors, the initiative generated nearly $40,000 in transactions and helped drive an estimated $1M boost to the local economy. For many, it was their first hands-on experience with digital currency, addressing gaps left by limited access to services like Venmo or PayPal and high card fees. Merchants praised the ease of use, government leaders lauded its potential for economic modernization, and global partners recognized Bermuda’s leadership. The Forum proved digital finance can be accessible, inclusive, and impactful - cementing Bermuda’s role as a global hub shaping the future of money.

3iQ, a pioneer in institutional-grade crypto investment solutions, partnered with Penrose Partners to accelerate its pivot from retail-focused products into the institutional digital assets space. Facing the dual challenge of building institutional trust amid market volatility and differentiating itself in a crowded ETF/ETP market, 3iQ also needed to educate investors on complex products like its Managed Accounts Platform (QMAP) and Ether Staking ETF. Penrose delivered a comprehensive strategy: leading the firm's rebrand, crafting digital asset-native marketing campaigns, securing global media visibility, and developing educational content while driving institutional business development across key regions such as Switzerland and the UAE. Penrose represented 3iQ at high-impact events on the digital asset circuit, generating over 100 institutional meetings and more than one million digital impressions across five markets. These efforts not only expanded 3iQ’s institutional footprint but also enhanced its global positioning, directly contributing to its $39.8M acquisition by Monex Group in 2024 and laying the foundation for long-term international growth.

In 2024, following its U.S. success, Coinbase partnered with Penrose Partners to launch Stand With Crypto Canada, the country’s first Web3-native civic advocacy campaign. With little infrastructure, limited political traction, and a fragmented ecosystem, Penrose designed a full go-to-market strategy ahead of the 2025 federal election to elevate crypto’s voice in Parliament. Penrose built compliance systems, a national CRM, and Web3-native digital tools while uniting ten top Canadian crypto firms and dozens of partners under a single campaign. They rolled out a full-funnel marketing strategy, launched a national pitch competition, executed four high-impact events (three sold out), and delivered innovative onchain activations like Canada on Chain. The results: 22,000+ signups, 1,100+ civic actions (the most of any SwC region globally), 10+ digital and grassroots campaigns, and the fastest-growing social channels in the Commonwealth. Today, Stand With Crypto Canada is both a national movement and a model for global expansion, setting the standard for advocacy in the digital assets space.

Over four years, NEAR Foundation partnered with Penrose Partners to evolve from a developer-centric blockchain into an ecosystem positioned for enterprises and governments. NEAR, steward of the NEAR Protocol, delivers a user-focused, decentralized network with sharded scaling, AI-native transactions, and cross-chain functionality. The challenge was clear: reposition NEAR beyond its developer base, create institutional use cases, and unify a fragmented ecosystem of DAOs and projects. Penrose conducted an ecosystem audit, highlighting strengths in NFTs, DeFi, and DAOs, and built a strategic roadmap to transition NEAR into an institutional-grade blockchain. Penrose facilitated government delegations, advanced partnerships with insurance firms, and positioned NEAR as a headline sponsor at global events like the International Tech Summit, creating visibility with 250+ qualified prospects. The result: deeper engagement with governments and enterprises, stronger institutional access, and a cohesive growth path. As NEAR notes, Penrose’s strategic guidance, execution, and network were critical in shaping its long-term success.