Problem: The coffee shop loses 2.9% + $0.30 per transaction to credit card fees (Stripe, PayPal, Square). Cash flow is delayed due to slow bank settlements (1-3 days). Customers have no incentives to return beyond regular discounts. Solution with BuildUp: Lower Transaction Fees: Instead of losing 3% per sale, the coffee shop accepts USDC payments via BuildUp’s digital wallet - saving up to 50% in fees. Instant Payments: No waiting for bank transfers - funds settle immediately, improving cash flow. Customer Loyalty & Rewards: Customers earn cash back with every purchase, encouraging repeat business. Seamless USD Conversion: The coffee shop can convert digital dollars to USD anytime and withdraw to its bank without hidden fees.