Directory/Addressable
Addressable

Addressable

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Category
  • PR & Communications
Circle Products Used
  • USDC
Blockchains Supported
  • Arbitrum
  • Avalanche
  • Base
  • Ethereum
  • OP Mainnet
On/Off-Ramps
  • No
Platform
  • Web
Free/Paid
  • Paid
Region
  • Europe
  • Middle East and Africa
  • North America
Support
Asaf Nadler (Co-Founder & COO)

Addressable enables marketers to target 23M+ anonymous wallet owners across Twitter, Reddit, and 400K+ sites by bridging onchain data with off-chain engagement for precise targeting, campaign tracking, and cross-chain growth insights.

Addressable is the leading marketing platform for understanding and targeting wallet owners by linking their blockchain activity with social identities.

Marketers use Addressable to reach these users across Twitter (X), Reddit, and 400,000+ websites and apps, turning pseudonymous onchain behavior into actionable audience segments.

Beyond targeting, Addressable provides full-funnel analytics and campaign tracking. The platform monitors 450+ performance metrics daily—from website visits to swaps, staking, and NFT purchases—helping teams optimize spend, measure ROI, and scale confidently.

Addressable's cross-chain data aggregation brings activity from leading blockchains into a single, easy-to-use interface. This unified view enables growth teams to connect awareness, engagement, and conversions without the friction of siloed insights.

Addressable also offers User Radar, a live intelligence layer that identifies high-value users and flags bots or fraudulent activity in real-time. This allows businesses to not only acquire the right customers but also protect campaigns from wasted spend.

Trusted by Polygon, Uniswap, Sui, Chainlink, eToro, Algorand, and CoinDesk, Addressable has become the standard for Web3 projects and enterprises looking to drive efficient user acquisition and retention.

Use Cases

Targeting Anonymous Wallet Owners Using Ads

Addressable enables marketers to target 23M+ anonymous wallet owners by connecting blockchain activity with verified social identities. This unlocks privacy-safe, precise advertising across Twitter (X), Reddit, and 400K+ websites and apps. Projects can reach their ideal audiences based on real onchain behavior—like DeFi usage, NFT activity, or staking—rather than guesswork. By turning wallet data into addressable segments, marketers can engage high-value users where they already spend their time online, driving awareness and conversions at scale.

Mobile App Promotion via AppsFlyer & Singular

Through direct integrations with AppsFlyer and Singular, Addressable enables Web3 companies to run and optimize mobile app install and engagement campaigns. Teams can accurately measure user acquisition, retention, and in-app activity across iOS and Android. By linking wallet behavior with app analytics, marketers can identify power users, re-engage dormant ones, and prevent fraud. This creates a seamless bridge between Web2 mobile attribution and Web3 wallet intelligence—ensuring app growth campaigns are both measurable and scalable.

Tracking & Optimizing Campaign Performance

Addressable tracks 450+ performance metrics daily across the entire ad journey, from impressions and clicks to onchain events like swaps, staking, or NFT purchases. With real-time dashboards, marketers can identify which creatives, audiences, and channels are driving ROI—and adjust campaigns on the fly. This level of insight allows teams to reduce wasted spend, scale winning campaigns, and make data-driven decisions. Whether running programmatic display ads, social campaigns, or mobile promotions, Addressable delivers the transparency and optimization needed to grow efficiently.

Full-Funnel Attribution & Market Research Insights

Addressable provides end-to-end attribution, connecting ads directly to onchain conversions. This means teams can see not just who clicked, but who actually performed valuable actions—like trading, minting, or staking. On top of attribution, User Radar adds a research layer, highlighting high-value cohorts, early adopters, and potential fraud in real-time. This intelligence powers both growth and strategy: marketers can benchmark themselves against industry trends, understand user behavior across chains, and design campaigns that resonate with the right audiences.

Wallet Retargeting

With User Radar and tracking pixels, Addressable lets you identify wallet owners who have visited your website and retarget them with ads across social and programmatic channels. Instead of losing valuable traffic, marketers can re-engage visitors who already showed intent, tailoring ads based on wallet behavior and prior interactions. This ensures campaigns don’t just reach broad audiences but actively nurture warm leads, increasing conversion rates and reducing acquisition costs.

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